Assembly Conference kicked off with Jaden Smith, Ronnie Fieg, Jeff Rosenthal and others

Agenda, Capsule, and Liberty Fairs hosted the first-ever Assembly, a conference designed to educate, inspire, and entertain its community of retailers, brands, and influencers, on February 12th & 13th at the Sands Expo Convention Center in Las Vegas. This seasons’s keynote speakers included some of the most notable names in fashion and leading business innovators; among them was fashion icon, actor, musician, designer and songwriter Jaden Smith and Ronnie Fieg, Founder and Creative Director of KITH.

Jaden Smith and Ronnie Fieg kicked off the keynote series on February 12th, in a conversational set-up moderated by Jeff Staple, Founder & Creative Director of Staple Design, to an audience of over 450 enraptured guests.  Ronnie first spoke with Jeff, where he teased the opening of a new KITH store and touched on his company’s unprecedented growth in such a short time.  Jaden then joined the stage where he discussed his artistry and love of collaboration and experimenting with fashion, as well as his passion and commitment to the environment and recycling.  After Ronnie and Jaden spoke about their varied endeavors, the audience was invited for select questions and comments – musician and actor Fat Joe joined in the Q&A action as he stood up to praise Jaden for his individuality and success in pioneering in the difficult world of music and hip hop.

The other Assembly keynote speakers included Doug Palladini (Global Brand President, Vans), Harley Finkelstein (COO, Shopify, Jeff Rosenthal (Co-founder, Summit), and Tobias Reiss-Schmidt (President and CEO, Timex).

Assembly also featured live podcast tapings featuringGroup Chat” w/ Dee Murthy, Co-founder of Five Four Group and Young & Reckless along with Chris “Drama” Pfaff. Jeff Staple also debuted his new podcast “Business of Hype” along with special guests. In addition to the keynote speeches and aforementioned podcasts, Assembly presented panels, intimate workshops, and resource specialists dedicated to innovating manufacturing, business solutions, and forward-thinking solutions.

This first edition of Assembly brought a heightened community experience to the shows while promoting storytelling in a design-driven environment. Assembly took place on the show floor from 10am – 6pm on both days.  Photos are available to preview on BFA –  Please make select requests to press contacts listed below.





Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes four shows, in two cities, expertly curated with over 1,000 brands, a recurring brand-building conference and a B2C music festival. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.



Capsule is the premiere gathering of the finest apparel and accessories brands from around the world. More than a tradeshow, the brands who participate in Capsule make up a community that is shaping the future fashion landscape. In our case, different really is better.

Capsule launched in 2007 as the brainchild of fashion consultancy BPMW to develop a global network of like-minded people who conceptualize, create, desire, and buy the clothes that epitomize a new vision of forward progress. Artisans, strategists, devotees, and style leaders converge on Capsule in three cities, ten times per year.



Liberty Fairs is an international contemporary and lifestyle fashion event with shows in New York City, Las Vegas, and Florence, Italy. Liberty Fairs is about freedom; it’s about space without boundaries. Liberty curates the most forward-thinking brands and brings them together with the industry’s top buyers and trendsetters in an inspiring design-driven environment. The blend of commerce and creativity introduces a new era in trade events and delivers the best of what’s new across the industry.


Press contacts

Vanessa Chiu, Agenda Show


Alex Dickerson, Liberty Fairs


Photo credits: BFA, Tasha Bleu, and Courteney Morris.