The Agenda team is looking to its history for inspiration. When street culture was overlooked by the industry, Agenda was created out of necessity. With a collective of authentic labels, Agenda established itself as the leading streetwear tradeshow. Streetwear became the driving force in the marketplace as the internet and social media transformed a niche lifestyle into a global phenomenon. Unfortunately, the information age has allowed the mainstream to infiltrate and high fashion to appropriate the culture. Brand legitimacy has become blurred in the era of social media. While we can’t put the genie back in the bottle, we can choose to go back to basics. It starts from within the Agenda crew but it’s really not about us. It’s about the creators connecting with the retailers. It’s about facilitating the process of getting concepts to the closet. That starts with creating connections. Now more than ever, curation does matter.
Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes 2 trade events, expertly curated with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.