Hellz returns to the Agenda Show

The last time the fashion industry experienced a female liberation movement was during the “bra burning 60’s.” Bras, high heels, make-up and other items supporting the unattainable, standard of beauty, were lit aflame in a “freedom trash can” to symbolize opposition to sexual oppression.

Traditionally, the women’s wear industry has been flooed with hyper-feminine pieces with low necklines and bias cuts leaving females with less choices. With little to no options, females were only recently given quality alternatives.

Since 2005, Hellz has provided fashion alternatives for the bold fashionista with edgy, tops, jackets, denim and accessories, influenced by all things subversive; from the gritty streets of New York to sexploitation flicks of the 1960’s and 1970’s. Founder Lanie Alabanza-Barcena, continues to defy all rules of conformity and any fashion entity that claims a woman cannot breach strength, individuality, and feminine flair simultaneously.

For Fall 2009 special projects include Stussy, Vans and G-Shock so be on the look out

For more info, visit hellz-bellz.com