Agenda Festival and Summer Dew Tour Join Forces

A pair of summertime Long Beach events—Summer Dew Tour and Agenda Festival—are now scheduled to take place over the same weekend next year.

Summer Dew Tour is a skateboarding competition and has taken place in Long Beach since 2016. Agenda Festival debuted as a public event with live music and hundreds of pop up shops this past summer. The two events are likely to appeal to fans of action sports and consumers who keep track of youth fashions, and are now scheduled as a double-shot of activity for the last weekend of June.

“It’s kind of like one plus one equals three,” Agenda Festival co-founder Aaron Levant said in a telephone interview.

Levant also said Agenda Festival has had a longstanding relationship with TEN: The Enthusiast Network, which is a media company behind such titles as Surfer and Transworld Skateboarding, in addition to producing the Summer Dew Tour.

Event organizers announced plans to bring the events together on Monday. Both events are now slated for the final weekend of June, with the Summer Dew Tour set to take place June 28 through July 1 at Long Beach Convention & Entertainment Center and the nearby Rainbow Lagoon Park.

Summer Dew Tour will be free to attend, according to Monday’s announcement. Fans can look forward to watching team and individual skateboarding competitions, or showing off their own abilities at the event’s skate park. Organizers also plan make room for an outdoor concert park and various purveyors of food and drink.

“Having Dew Tour and Agenda take place at the same time at the same location will bring the skate and lifestyle industries together like never before,” Adam Cozens, Dew Tour general manager, said in a statement.

Agenda Festival is also scheduled to be open to the public on June 30 at the convention center. The festival is an outgrowth of a trade show for retail industry professionals, and Levant said the event is likely to have crossover appeal for skateboarding enthusiasts who may be drawn to Summer Dew Tour.

The consumer-focused portion of Agenda Festival may also attract people with an interest in surfwear, outdoor clothing, sneakers, street wear and women’s clothing, Levant said. Plans call for retailers to host pop-up shops, as well as speaker sessions and celebrity visits in addition to live music.

A lineup for the public Agenda Festival has yet to be be released. A list of current and previous exhibitors compiled for a business-only Agenda show set to take place early January in Long Beach is a long list of brands that ranges from the preppy (Lacoste), to the hardcore (Dr. Martens) and to the coastal (RVCA), to name a small fraction of exhibitors.

Agenda Festival also hosted such performers as Tyler the Creator and Ludacris in 2017.

Organizers expect some 50,000 people to attend either event, and Levant said he expects Long Beach to prove an attractive destination for audiences living up and down the Southern California coast or within the Inland Empire.

“We have a unique ability to get people to come from the bottom of San Diego County to the tip of Ventura County,” Levant said.