Agenda Welcomes Stab Magazine


Agenda Welcomes Stab Magazine As The Official Surf Media Partner

To curate Agenda’s surf section shaping the new surf lifestyle experience

Los Angeles, CA May 15th 2018 — Agenda, the most diverse and creative lifestyle fashion trade show encompassing surf, skate, footwear, streetwear, and lifestyle categories team up with Stab, the industry’s leading surf lifestyle media house – forming a unique partnership starting this Summer show edition. The new partnership will reframe Agenda’s entire surf section bringing a newly curated look and feel through the eyes of Stab.

This June marks the start of the collaboration between Agenda and Stab. Agenda Long Beach will provide a platform for Stab to create a physical and digital experience on and off the show floor, embodying their perspective on what (or who?) surfing is today — from a consumer, brand, and retailer perspective. This will include exclusive content shared by both Agenda and Stab across their collective digital channels.

“We are excited for the collaboration with Stab,” said Ron Walden, Group Vice President and head of Reed’s Fashion & Festival portfolios. “The new partnership creates a dynamic platform bringing new energy and an authentic POV, further expanding the reach of our industry’s brands, retailers, and their consumers.”

Stab has grown to become the authoritative voice in surf culture with a reach of more than 5 million readers per month and a combined engagement of more than 2.5 million fans and followers across their social channels.

“It doesn’t really matter what game you’re in, whether it’s retail, wholesale, media, or even trade shows, our worlds are being disrupted and are evolving fast,” says Aaron Carrera, Director of U.S. Partnerships. “Stab and Agenda share a vision of big names and big ideas and are excited about trying to reshape the future together.”

The partnership will kick off at the Agenda Show in Long Beach, California June 28-30th, 2018.

Stay tuned for updates, please visit and follow @AgendaShow on Instagram.


About Agenda

Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes four shows, in two cities, expertly curated with over 1,000 brands, a recurring brand-building conference and a B2C music festival. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.


About Stab:

Surfing doesn’t exist in a vacuum, and since 2004 Stab has been its premiere subcultural stimulant. A ravenous and irreverent international player, feet firmly in warm sand, Stab draws influence from popular culture as much as it influences. Stab is at its best when uncomfortable, reporting stories that need to be told and creating imagery and motion that bring big ideas with big names to life.


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