Agenda Announces Partnership with Mark Gonzales

Agenda Announces Partnership with Mark Gonzales

With a limited-edition capsule collection exclusively for the Agenda Festival

Los Angeles, CA June 14, 2018 — Agenda, the most diverse and creative lifestyle fashion trade show encompassing skate, surf, footwear, streetwear, and lifestyle categories, has teamed up with the legendary Mark Gonzales, the industry’s skate royalty turned renowned artist and style influencer – forming a unique partnership debuting at this Summer’s Agenda Festival. The new partnership taps the American artist and professional street skateboarder to create an exclusive 10-piece limited-edition capsule collection curated through the eyes of “The Gonz”.

This summer marks the start of the collaboration between Agenda x Mark Gonzales. The Agenda Festival in Long Beach will provide a canvas for “The Gonz” and his iconic artwork with a special release available exclusively at the Agenda Festival. “The Gonz” is widely recognized as one of skateboarding’s most influential personalities – shaping the landscape of street skating. Best known for his creative prowess at Krooked, “The Gonz” has been on the Adidas Skateboarding roster for two decades and continues to represent Supreme, the world’s most popular streetwear brand. His ability to seamlessly blend skate, art, and fashion is the driving force behind the Agenda x Mark Gonzales capsule collection.

“Really excited too partner up with agenda what we have planned for this year,” says Gonzales. “…should excite people.” It’s worth mentioning that Gonzales wanted his aforementioned quote to run authentically with his typos.

The Agenda x Mark Gonzales collection will be available Saturday, June 30, 2018 exclusively on site at the Agenda Festival. The capsule collection showcasing Mark’s art reflects the innovative spirit of Agenda, inspired by shared connections and a commitment to creating new experiences. The exclusive and limited merchandise from the legendary artist includes T-shirts, hoodies, mugs, tote bags, skate decks, and more. Prices ranges from $10-$250.

The limited edition capsule collection will be available at the Agenda Festival in Long Beach, California on June 30th, 2018 at 11am pst, while supplies last. Images available for download HERE.

Stay tuned for updates and get tickets by visiting and follow @Agenda on Instagram.


About Agenda

Agenda is the most diverse and creative lifestyle fashion event in the world. In 2003, Agenda emerged as the premier destination for brands and retailers to converge. In 2017, Agenda opened its door to the public for the first time ever. The Agenda Festival is now a yearly event taking place each summer featuring over 500+ pop-up shops, limited edition product drops, art installations, panel discussions, skate contests, athlete meet & greets, the best locally curated food trucks, and more… all surrounded by live musical performances.


About Mark Gonzales

The world is lucky to have Mark Gonzales. There isn’t another person like him. He is the textbook definition of legendary. From being the inventor of modern street skateboarding to becoming a renowned artist and major style influencer, Mark has created a unique space that no one else can rival. Transworld recognized that by placing him first on their list of the “30 Most Influential Skaters of All Time.” Mark does all the creative for his board company, Krooked, has been on the Adidas Skateboarding roster for two decades, and represents the world’s most popular streetwear brand, Supreme. In constant demand from both art and skate luminaries, “The Gonz” continues to redefine the boundaries of his legacy.


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