Las Vegas, NV (February 2019) – AGENDA and LIBERTY FAIRS announce their move to
downtown Las Vegas for February 2019. Adjacent to the up-and-coming Arts District, downtown
Las Vegas is the ideal home for the shows to continue to break the mold of a conventional trade
show model to offer stand-out events, unique activations, and an overall elevated experience
without limits. With added control over a completely unique show aesthetic and activations, the
new location will offer brands, buyers, media, and industry influencers an experience
unmatched by any typical trade show.

Liberty Fairs presents the most exciting grouping of men’s fashion, where the progressive
modern gentleman meets contemporary streetwear. Expect the same highly curated special
sections of the show like Quest, Indigo, Pillars Lounge, and The General Store, accompanied by
groundbreaking co-branded event efforts like Assembly.

The Agenda Show, the most diverse and creative lifestyle fashion platform, showcases the best
of the best in men’s sportswear, footwear, encompassing skate, surf, and lifestyle categories will
continue to curate the ultimate streetwear show experience.

This exciting new location gives exhibitors and attendees an updated platform to conduct
business. In addition to convenience, expanded options in dining, lodging, and entertainment
allow for more modern amenities with increased affordability.

Some of the upgrades include:
• Freedom and flexibility for enhanced activations and programming
• Complimentary Express Car Service from Mandalay Bay and Las Vegas Convention Centers
• More affordable downtown hotel just steps from the show
• Elevated dining options – Gourmet food trucks that cater to a range of food preferences, etc
• Arts District adjacency to inspire and fuel creativity in our brands, buyers, and guests

“With Downtown Las Vegas shaping up as the ultimate gathering spot, we’re excited to host
Agenda and Liberty in such a vibrant, creative location — giving our brands a new creative
platform to share their brand story,” says Tony Shellman, Agenda Vegas Event Director. “We’re
committed to not only continuing, but improving the high-touch customer service that both
Agenda and Liberty are known for.

“We are always listening to our brands, buyers, and the Liberty community so we can provide
the best possible show experience,” notes Sharifa Murdock, Co-Owner of Liberty Fairs. “This
move to Downtown Las Vegas is our response. We are breaking boundaries, taking control, and
igniting a new tradition. We did it with Cabana in Miami, which invigorated a whole new culture,
and we plan to meet and exceed these expectations in Vegas for Liberty. The possibilities for us
to continue to disrupt the traditional trade show model are virtually limitless.”

In addition to the new location’s many benefits, Agenda will be creating a new footwear area on
the show floor for February. The new section will feature a variety of men’s and women’s
fashion and lifestyle footwear brands which complement the brands currently exhibiting at
Agenda and Liberty Fairs. “More and more footwear brands are asking for a more intimate
exhibit space, with footwear, apparel and accessory brands all displayed together under the
same roof for the convenience of buyers,” added Shellman.

“As retail tries to be experiential it’s also important to engage buyers differently. That’s one
aspect where Liberty has excelled and continues to push that boundary. We’re excited to hear
of Liberty’s continued effort to create experiences and opportunities for brands to show who
they are.” Erick DeLeon – Buyer for Martin Patrick 3

“I think that the location move is something that will be good for not only the show but for buyers
and retailers as well. The ‘trade show’ as of recent has been pretty dead. I think that the trade
shows have just become repetitive in nature and experience. This move will give retailers and
buyers a new experience to look forward to and what seems to be a more a lively aura.”
James Lee – Buyer for AWOL

“The best part about Agenda has always been the people. Conversing with old friends in the
industry and getting to meet new people allows bonds to build and ideas to actually happen in
real life. Refreshing the venue to downtown Las Vegas for a more modern setting is super
exciting and reflective of the show and will only make all that better.”
Ian Stonebrook – NiceKicks

For more information please contact Alex Dickerson of Liberty Fairs at or
Vanessa Chiu of Agenda at